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there are a lot of seo principles, search engine optimal principles with writing, i have found the skill level is lacking. >> i was reading we exchanged e-mails yesterday and i was noticing even the applicants you're getting, they can't write, which is depressing to me. >> yes. i like to say that writing is a lot like singing and everyone thinks they can do it well but few can. if you have seen an audition of "american idol," there are a lot of william hungs in the writing world as well. >> a big proesh lem than just finding qualified workers. props a problem with the educational system as well, it should be a cinch to learn how to write. >> but it isn't. >> you learned that your whole life. >> right. we have people who apply for work with us who have creative writing degrees and enlish degrees and who have blatanter ors in their cover letter. and every word counts with our company. we're sending out press releases that are highly visible. one word can make a difference between when we get sued or our clients get sued or pr goes as planned. kind of a high-risk environment where we end up
there are a lot of seo principles, search engine optimal principles with writing, i have found the skill level is lacking. >> i was reading we exchanged e-mails yesterday and i was noticing even the applicants you're getting, they can't write, which is depressing to me. >> yes. i like to say that writing is a lot like singing and everyone thinks they can do it well but few can. if you have seen an audition of "american idol," there are a lot of william hungs in the writing...
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Dec 25, 2011
12/11
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CNNW
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, engine, optimization, putting in words and phrases that will cause people who are searching the internet on google to find you. therefore, you get traffic. >> where specifically, to trick search engines into putting your results at the top. you're writing the dumbest headlines as possible so machines will like them. whereas making great stuff that people will like. certainly that includes cat pictures. i love cat pictures. if you includes like really hard, meaningful news. includes scoops. includes great explanatory reporting. >> so the headline says he's not abandoning cat pictures. but is there a democratic element to it in the sense that do you as the new editor get to decide what goes up at the top of the page? or are the most popular things as determined by your followers and friends and enemies going to get the most prominence because they've been shared the most? >> it's something we're figuring out now. i appreciate everybody's advice. right now for instance on buzzfeed, there's a hot list which shows the hottest things on the internet. it's a mix of russians and crazy video of a
, engine, optimization, putting in words and phrases that will cause people who are searching the internet on google to find you. therefore, you get traffic. >> where specifically, to trick search engines into putting your results at the top. you're writing the dumbest headlines as possible so machines will like them. whereas making great stuff that people will like. certainly that includes cat pictures. i love cat pictures. if you includes like really hard, meaningful news. includes...
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Mar 2, 2012
03/12
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MSNBC
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engine optimization experts. all the way to business analysts. we're also looking for energetic and driven talent to join our expanding inside sales teams. >> now are these permanent jobs and where are they located in the country? >> yes, these are all full-time red ventures positions. we have a few spots still remaining for our summer internship program for rising college seniors. the positions are spread across all three of our locations. so our headquarters facility in ft. mill, south carolina, which is just about a mile from charlotte, north carolina. where we were recently named the best place to work for the second year in a row. and our two additional locations in san antonio, texas, and miami, florida. >> now most of the jobs are in sales and marketing, but does the company offer on-the-job training? >> absolutely, we do. you know, we do not necessarily require previous experience. so for our inside sales positions, we're looking for that self-starter, driven individual to come into our program. and we of
engine optimization experts. all the way to business analysts. we're also looking for energetic and driven talent to join our expanding inside sales teams. >> now are these permanent jobs and where are they located in the country? >> yes, these are all full-time red ventures positions. we have a few spots still remaining for our summer internship program for rising college seniors. the positions are spread across all three of our locations. so our headquarters facility in ft. mill,...
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Feb 27, 2011
02/11
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engine optimization. those companies are often referred to as content farms. you click on them, you know, you get something that's remotely related to what you're looking for, but potentially isn't very helpful, might even be factually inaccurate, and is probably covered with ads so that the company that created the content can reap the benefits there. >> so, how is google tweaking things? i mean, for all of us, is it, i guess the concept, should we broaden the search or should we reduce the search words? >> one of the things google keeps very much under lock and key is how it handles its search algorithm, so there's a lot of very calculated tweaking going on there and a lot of that is absolutely not open to the public. >> then they've got the psychic i'm feeling lucky button, too. so they have to be thinking what you're thinking, exactly what you want, so that has to be right. >> absolutely. and i think google has something at stake here because these companies have figured out how to gain its algorithm
engine optimization. those companies are often referred to as content farms. you click on them, you know, you get something that's remotely related to what you're looking for, but potentially isn't very helpful, might even be factually inaccurate, and is probably covered with ads so that the company that created the content can reap the benefits there. >> so, how is google tweaking things? i mean, for all of us, is it, i guess the concept, should we broaden the search or should we reduce...